The Advertising Agencies Association of India (AAAI), plans to set up an internal committee to deal with the issue of credit, non-payment of dues and other legal aspects related to its contracts with the advertisers.The committee will be headed by Bates India managing director & chief executive Madhukar Kamath.
The need to set up the internal committee was felt especially after the high-handed manner in which the Indian Broadcasting Foundation (IBF) handled the issue of embargo on advertising agencies.
Last month, the joint working committee of the IBF and the AAAI had blacklisted three leading advertising agencies for non-payment of dues to television channels and the commercials released by them were taken off air.
Unhappy with IBF's handling of the issue, the AAAI officially suspended the joint working committee of the two bodies formed earlier this year. To discuss the future course of action, the AAAI executive committee will hold a meeting on October 8.
Besides dealing with outstandings, the new internal committee will also work towards streamlining the contracts signed between the agencies and the advertisers.