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AAAI constitute new award for Medicine & OTC products

08-January-2002
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AAAI constitute new award for Medicine & OTC products

The Advertising Agencies Association of India (AAAI) will be presenting its seventh annual awards for outstanding advertising, at the Oberoi Towers, Mumbai on February 24. AAAI has also constituted a new award called ‘Medicine & Over The Counter Product’ this year.

Keeping in mind the new marketing trends in the Indian marketplace, AAAI have introduced the Medicine & OTC award for the first time. In addition, AAAI have also introduced a new category for ‘Single-Release Advertisements’. The ‘Single-Release Advertisements’ will not be subjected to the scrutiny of AAAI’s ‘scrutiny committee’.

AAAI has over 88 ad agencies on its rolls. Last year, AAAI received a record 1,300 entries from as many as 30 agencies and 19 agencies walked away with 57 awards for their outstanding work. The year before last, AAAI had cancelled the ‘Triple A awards’ owing to the proliferation of scam ads.

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