The Advertising Agencies Association of India (AAAI) will be presenting its seventh annual awards for outstanding advertising, at the Oberoi Towers, Mumbai on February 24. AAAI has also constituted a new award called ‘Medicine & Over The Counter Product’ this year.
Keeping in mind the new marketing trends in the Indian marketplace, AAAI have introduced the Medicine & OTC award for the first time. In addition, AAAI have also introduced a new category for ‘Single-Release Advertisements’. The ‘Single-Release Advertisements’ will not be subjected to the scrutiny of AAAI’s ‘scrutiny committee’.
AAAI has over 88 ad agencies on its rolls. Last year, AAAI received a record 1,300 entries from as many as 30 agencies and 19 agencies walked away with 57 awards for their outstanding work. The year before last, AAAI had cancelled the ‘Triple A awards’ owing to the proliferation of scam ads.