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‘America Under Attack’: News Channels find yet another viewership driver.<br>exchange4media analysis of TAM viewership data – I

24-September-2001
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‘America Under Attack’: News Channels find yet another viewership driver.<br>exchange4media analysis of TAM viewership data – I

Soaring Reach

After terrible Tuesday, the reach roared even further on Wednesday. Infact, in Delhi and Mumbai, it almost doubled! While it dipped in the next two days, viewers were constantly logging in to check out the latest developments.

Mumbai

BBC, Star News, Zee News and Aaj Tak fought closely for the eye-balls. On Tuesday, perhaps to listen from the ‘most reliable source – BBC’, viewers watched it closely. Star News had marginally higher reach at 13.8%. But as the days progressed, Zee News came back strongly becoming the most reached channel. CNN inspite of incisive coverage reached to much less people, typically 40% of Star News and BBC.

Delhi

In Delhi the trends were quite different. Aaj Tak (23% on Tuesday) and Star News (17%) reached much more people that BBC (4%) and Zee News (13%).

By the 4th day of ‘war’, Aaj Tak had taken a further lead (39%) and Zee News (25%) had caught on with Star News.

Chennai

Sun News, BBC and CNN was the pegging order. While Sun News reached close to 30% people, reach for BBC was in the range of 10-11% and 6-7% for CNN.

Phenomenal TVRs

The TVRs that news-channels garnered could well compare with some mass entertainment channels!

Aaj Tak, for instance, managed an average TVR of 2.15 for entire evening of 11th September (6PM to 12 Midnight). Star News had close to 1 TVR. Sun News in Chennai was being watched avidly and averaged 4.4 TVRs.

Expectedly, as the days progressed the viewership intensity dropped somewhat leading to lower TVRs.

How did this crisis affect mass entertainment channels? Watch this space.

With the expectation of a long drawn war, the news channel can look forward to continuous viewer interest. How did the viewership of mass entertainment channels get affected, please look out for our analysis. Coming soon.

TVR for the News Channel: Tuesday, September 11, 6 pm to 12 Midnight
Reach in % for the News Channel: Tuesday, September 11, 6 pm to 12 Midnight

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