*(Publications of any periodicity and in any of the official Indian languages can enter.)

01. Best Design: This category seeks to reward the entry for originality in overall design of the publication. Entries under this category will be judged for not just the best design but also how that design supports or elevates the content.

011. Best Newspaper Design (Circulation above 2 lacs)
012. Best Newspaper Design (Circulation below 2 lacs)
013. Best Magazine Design
(Note: These categories will look at the overall design and not any selected pages or sections.)

02 Best Print Production: Entries under this category will be awarded for excellence in consistent printing. The category seeks to honour the highest standards of printing, both for magazines and newspapers.

021.Best Print Production by a Newspaper (Circulation above 2 lacs)
022.Best Print Production by a Newspaper (Circulation below 2 lacs)
023.Best Print Production by a Magazine

03. Best Use of Infographics: This category looks at rewarding the publication for utmost clarity when it comes to information conveyed. Entries in this category will be judged for excellent use of information graphics, which will include, graphs, charts, maps, illustrations, diagrams and so on.

031. Best Use of Infographics by a Newspaper
032. Best Use of Infographics by a Magazine

04. Best Marketing Campaign for Reader Acquisition: This category seeks to reward the most effective campaign that helped realize the highest response rates from the target audience. Entries will be acknowledged and judged on the basis of highest acquisition rates per campaign.

041. Best Marketing Campaign for Reader Acquisition by a Newspaper
042. Best Marketing Campaign for Reader Acquisition by a Magazine

05. Best Marketing Campaign for Advertising Sales: This category seeks to award the most effective campaign that helped provide added value to advertising clients through new sales.

051. Best Marketing Campaign for Advertising Sales by a Newspaper (Circulation above 2 lacs)
052. Best Marketing Campaign for Advertising Sales by a Newspaper (Circulation below 2 lacs)
053. Best Marketing Campaign for Advertising Sales by a Magazine

06. Best Marketing Campaign for Brand Awareness: This category will honour the most effective campaign that was used to market the publication’s brand or image across media platforms.

061. Best Marketing Campaign for Brand Awareness by a Newspaper
062. Best Marketing Campaign for Brand Awareness by a Magazine

 

07. Best Promotion Activity for Distribution Trade: Entries under this category will be judged for the most effective promotional campaign undertaken by the publication to boost its circulation. This will include any activities, material, devices, techniques used to supplement marketing efforts by the publication.

071. Best Promotion Activity for Distribution Trade by a Newspaper
072. Best Promotion Activity for Distribution Trade by a Magazine

08. Best Innovation for an Advertiser: This category seeks to honour the creative implementation of a novel idea in the publication for the benefit of the advertiser.

081. Best Innovation for an Advertiser by a Newspaper
082. Best Innovation for an Advertiser by a Magazine

09. Best Green Initiative: Acknowledging the best environmental initiative, that was both sustainable and socially responsible. Entries will be judged for outstanding green marketing initiative.

091. Best Green Initiative by a Newspaper
092. Best Green Initiative by a Magazine

10. Best Digital Initiative: This category seeks to honour the most innovative digital idea undertaken by a publication. This will include digital initiatives undertaken on web or mobile; excellence in use of website, mobile site, text alert service or social media.

101. Best Digital Initiative by a Newspaper
102. Best Digital Initiative by a Magazine

11. Best Special Interest Issue: This category seeks to reward the ability of a niche publication to reach a more interested and targeted audience effectively. A niche newspaper is one that is specific to a particular market, business or company.

111. Best Special Interest Newspaper
112. Best Special Interest Magazine

12. Best Weekend Publication: Entries under this category will be judged for the overall appeal of the publication based on emphatic presentation of content and production quality.

121. Best Weekend Newspaper
122. Best Weekend Magazine

13. Best Supplement: This category seeks to reward the most outstanding supplement issue that not only is a stand alone success but has managed to enhance the main issue.

131. Best Newspaper Supplement
132. Best Magazine Supplement

14. INK Platinum: This category will honour the publication that manages to win the maximum number of awards in the above mentioned categories.

15. People Awards: Nominations will be invited for all awards under this category. The Jury is also free to nominate for this category. The idea is to reward the overall excellence in the field of publishing.

151. Newspaper Executive of the Year
152. Magazine Executive of the Year
153. Lifetime Achievement Award

July 22nd, 2011, xyz place