Zivame is celebrating Women’s History Month with their campaign #GirlLovein partnership with the popular film and fashion blog, Miss Malini. As part of the campaign, the brand is encouraging women to express their gratitude for other women they admire by complimenting them using the hashtag #GirlLove. The two week long campaign, which is primarily being driven on Twitter has gone live and aims to create a long chain of compliments from one woman to another in a bid to make each one of them feel special.
Sirisha Tadepalli, Brand Marketing Director, Zivame said, “All women love compliments, yet culturally, we are not known for being very generous with them. Being a woman’s brand, we consider this our responsibility to encourage women to celebrate this special day by bestowing compliments upon other women who have played a positive role in their lives. The optimism this spreads really helps lift our spirits at Zivame.”