Youth channel Zing is set to launch a new talk show Bad Company, which will have as guests, top Indian television stars. The show will screen every Saturday at 7pm, starting October 10.
Bad Company a no-holds-barred talk show will be hosted by Vikas Gupta. The show will feature actors from the television industry like Ranvijay Singh, Gurmeet Choudhary, Karanvir Bohra, Kushal Tandon, Divyanka Tripathi and Prathyusha Banerjee among others.
Speaking on the occasion, Vishnu Shankar, Channel Head – Zing, said, “Bad Company is a never seen before concept on television. With fresh, edgy and bold content in store, it will surely take viewers by storm. For the first time on TV, your favourite small screen stars will be exposed. Their real and humane fun side will be the USP of the show. We, at Zing are confident that the viewers will lap up this new talk show with great enthusiasm and fan following.”
The viewers will get a chance to know the real side of the celebrities revealing some candid insights with conversations revolving around their lives, relationships, regrets and work. The excitement doesn’t end here, as there are fun games and quiz rounds as well.
To engage with the core audience, Zing has a media strategy in place ranging from hosting contests to creating conversations across its digital platforms. A special contest will be hosted on the channel’s Facebook and Twitter pages where viewers can share their views and tag it to #BC.
Zing has also launched Season 6 of romance drama Pyaar Tune Kya Kiya (PTKK) on October 02. Zing has collected moments of romance and weaved them together in a series of 13 episodes, which will be hosted by Karan Kundra. The show will screen every Friday at 7pm.
Vishnu Shankar commented, “It’s been a wonderful journey for us with PTKK from Season 1 to 5. We are glad that we have a dedicated audience that connects directly with the youth and their perception. With the upcoming season, we continue to keep up with this commitment and ensure that the viewers get the best out of it.”