IndustryBriefing Zee TV cuts ties with ATN to launch 24x7 network in Canada

Zee TV cuts ties with ATN to launch 24x7 network in Canada

Author | exchange4media News Service | Tuesday, Jan 29,2013 7:43 PM

Zee TV cuts ties with ATN to launch 24x7 network in Canada

Zee TV has launched Zee TV Canada in partnership with Ethnic Channels Group (ECG), Canada’s largest distributor of third language television services.

Zee TV will be available to Canadian viewers as a 24x7 service for the first time. Zee TV Canada will be available on Rogers, Bell and Telus from February 1, 2013.

Zee has been available in Canada in partnership with ATN. In a release issued, it was stated that Zee has outgrown the relationship and felt the need to address the immediate and ever-growing consumer need for more top notch Zee content.

Suresh Bala, CEO, Zee Americas said, “The impact and growing importance of the South Asian diaspora in Canada cannot be overstated. And with the launch of Zee TV Canada, we are now in a position to address this significant opportunity. Zee has and continues to remain the leading South Asian media brand globally. 650 million viewers in 169 countries around the world are testament to its popularity. We are fortunate to have found an energetic and progressive partner in ECG and we are confident that this partnership will help us to exponentially grow our business in Canada.”

“Ethnic Channels Group is privileged to partner with the #1 South Asian channel in the world. Canadian viewers will be enthralled by Zee’s programming repertoire,” said Slava Levin, Co-founder and CEO of Ethnic Channels Group.

Zee now has six channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, Zee Salaam, Zee Tamizh and Zee Cinema will now be joined by Zee TV Canada as a 24x7 channel.

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