ZEE TV has bagged awards for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the Google Voting innovation for its dance reality show- ‘Dance India Dance 5’ in the online media category for successful use of technology and a Silver in the mobile marketing category for the ‘Janbaaz Sindbad’ mobile game.
Pradeep Hejmadi, Business Head, Zee TV said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app wasspecifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”