The Zee Hindi Movies Cluster including Zee Cinema, &pictures and Zee Classic amongst others has bagged seven awards at the recently held Asian Customer Engagement Forum (ACEF) Awards in Mumbai. Zee Cinema has won two Gold awards, &pictures has won one Gold and two Bronze awards, and Zee Classic has bagged one Gold and one Bronze award.
Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, commented, “We are extremely happy to have won seven awards at ACEF awards which is a global platform for recognition in the industry. It keeps us motivated to entertain our viewers in the best way we can.”
Zee Cinema won the Gold award in the Innovation category for LUX Zee Cine Awards 2016. The channel won another Gold award for efficient effectiveness of Digital Marketing for the promotion of World Television Premiere of Singh is Bliing.
&pictures won the Gold award for Best Use of Celebrity Endorsement in the online media category for the World Television Premiere of Badlapur. A Bronze award was won by the channel for innovation in the Newspaper category for the promotion of Badlapur. Lastly, the channel also won a Bronze award for showcasing creativity in the Newspaper category for promoting the &pictures premiere of Tanu Weds Manu Returns.
Zee Classic catering to the connoisseurs of Golden Cinema, won the Gold ACEF award for innovation in the Publication category for its very successful movie festival – Classic Debut. The channel also won a Bronze award for innovation in the Out of Home Media category for the Zee Classic Train Activity done for ‘The Golden Years with Javed Akhtar’.