Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Zee Entertainment launches celebrity chat show 'Starry Nights'

02-January-2017
Font Size   16
Share
Zee Entertainment launches celebrity chat show 'Starry Nights'

Taking storytelling beyond boundaries, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities. Produced in-house, Starry Nights premieres on ZEE’s international channels beginning the first week of January 2017.

Amit Goenka, CEO – International Broadcast Business, ZEEL, said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative, and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

Speaking on his association, show host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years, I have spoken of Box Office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

Sharing further details about the new property, Rajeev Kheror, President - Content & Strategy, International Business, ZEEL, said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here, we come closer to the individual personality of the celebrity, their true character, and their desires. The 40-episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan, and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish, and Arabic.”

Starry Nights has been conceptualized and produced by Fatema Contractor, Programming Head, ZEE International. Speaking on the concept, she said, “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”



The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. Starry Nights launches worldwide in the first week of January 2017. Viewers can tune in to:

•             Zee Cinema (US) every Friday at 1930

•             Zing (US) every Sunday at 1930

•             Zee Bollywood every Saturday at 1930

•             Zee TV (US) every Sunday at 1800

•             Zee TV (Canada) every Saturday at 1800

•             Zee TV (Caribbean) every Sunday at 1730

•             Zee TV (APAC) every Saturday at 1830

•             Zee TV (Africa) every Sunday at 1530

•             Zing (Europe) every Sunday at 1930

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi