OTT player YuppTV has announced the launch of its new platform, Mini Theatre. YuppTV makes new movies available on the Mini Theatre platform on the first day or the following weekend of the movie’s theatrical release, even in geographies where it is not available outside of India. The movies will be made available only on Samsung, Apple, Roku, LG, and Sony TV devices/interfaces.
Commenting on the latest development, Uday Reddy, Founder and CEO of YuppTV, said, “At YuppTV, we have a great opportunity of bringing best quality South-Asian content to our users across the globe. Launching Mini Theatre is another step in the same direction. The release of various Indian movies is often limited only to very few selected geographies across the world and sometimes limited only to the Indiansubcontinent. Hence, users end up missing out on these high-quality and entertaining movies missing a worldwide release. Following the launch of Mini Theatre, our users outside of India will have the opportunity to access new Indian movie releases, just like they used to, back at home in India. Furthermore, filmmakers may now showcase their movies to a global audience, notwithstanding exorbitant investment for an overseas release. Since the launch is slated to benefit every stakeholder in the ecosystem, we look forward to receiving a huge response from both, expat audiences and filmmakers.”
YuppTV is further exercising complete piracy control of the movies showcased in the Mini Theatre. Users need to accept the piracy agreement conditions before they start watching the movie. The movie shall be made available on a pay-per-view basis with a six-hour viewing window. Furthermore, the movies are secured with DRM, Invisible user based/Forensic watermarking and encryption and users are authenticated by mobile and location verification. Under the Invisible or Forensic Watermarking, each user who will get the stream to watch the movie will have unique identification in the invisible mode. It is an imperceptible and non-removable unique identifier that is embedded in the video, enabling YuppTV to trace any content breach. The pirate, if in case found guilty of breaching the privacy guidelines, will be charged with a heavy penalty.