Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Yes Bank emerges as world's most followed bank on Twitter

22-September-2016
Font Size   16
Share
Yes Bank emerges as world's most followed bank on Twitter

Yes Bank, India’s 5th largest private sector bank has emerged as the highest followed bank in the world on Twitter. With over 1.1 Million followers on the platform, Yes Bank is also the fastest growing bank in the world on Twitter, as per the Financial Brand, UK.
 
Yes Bank has been a pioneer in adopting social media platforms to engage with the online users, particularly the millennials, with creative innovations and award winning brand campaigns. This has transformed to the brand receiving immense support across the social media platforms. Yes Bank is ranked amongst the Top 5 bank brands on social media in the world according to the Financial Brand. The bank is also amongst the Top 5 most popular banking brands on Facebook in the world with more than 4 million Likes on Facebook. Yes Bank is also the highest followed bank on Instagram in India.
 
Speaking on these multiple achievements, Rana Kapoor, Managing Director and CEO, Yes Bank, said, "Yes Bank has been at the forefront of using social and digital platforms to engage with all our stakeholders. Yes Bank, as one of the youngest banks in India, is proud to be one of the most loved banks on social media platforms almost all across the world." 

Tags YES Bank

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group