The Rural Marketing Association of India (RMAI) conducted the 4th edition of RMAI Corporate Awards 2012 in New Delhi on January 18, 2013. A total of 123 entries were received for the 17 categories, of which 78 entries were selected for Gold, Silver and Bronze Awards.
The entries were judged by a five-member jury comprising Santosh Desai, MD & CEO, Future Brands; Sunil Alagh, Founder & Chairman, SKA Advisors; Prof Neelamegham, President, NIILM Centre for Management Studies; Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor-in-Chief of Bloomberg TV India; and Pankaj Thapliyal, Business Head, Vodafone Essar.
The bi-annual event saw Impact Communications bagging the maximum number of awards (16 metals out of 20 entries), followed by RC&M and Event Crafter with seven awards each in their kitty, and Tata Steel with six awards.
Reliance Broadcast was the next to follow with five awards out of their six submitted entries. Ogilvy, Dun & Bradstreet and GroupM had four awards each in their kitty, with Dun & Bradstreet winning all Gold in all the dour entries submitted. Next to follow were Ayurvet and Tata Motors with three awards each. ITC, Future Learning, Candid Marketing, Ultratech won two each and Gram Vaani, DBB Mudra, JWT, ICICI Bank, J K Lakshmi Cement, RSR Lemon Media, Publicis Capital, HLL PPT, MART, Novartis and ING Life Insurance bagged one award each.
The objective of the RMAI Awards, organised by the Rural Marketing Association of India (RMAI), is to recognise and reward successful case studies in rural marketing. The main sponsor of the event this year was SREI Sahaj E Village. Reliance Broadcast and Tata Steel were associate sponsors.