Top Story


Home >> Industry Briefing >> Article

Whisper India's new campaign urges women to #OwnThose5Days

Font Size   16
Whisper India's new campaign urges women to #OwnThose5Days

To mark the occasion of international Women’s Day, Whisper India released an inspirational video which features women achievers like Ashwini Ponnappa (Ace Badminton Player), Ayesha Aziz, (Youngest Indian Female Pilot), and Anahita Dhondy, (Youngest Female Chef), to highlight how they have been unstoppable in all aspects of their life.

The video campaign highlights how a woman’s journey involves taking thousands of steps towards her goal but during those 5 days of the month she hesitates to do so. She doesn’t realize that this isn’t merely just a pause; it’s a step back and sometimes even a setback.  Underlining the significance of those five days of the month, the video showcases young achievers, urging every woman to put her will ahead of her body, pull herself up, battle the voices inside her head, strive ahead of her comfort zone and be unstoppable even on those five days because those 5 days are what she will make of them.

Link to the video: 

Talking about the importance of women realizing their dreams and be unstoppable Ponnappa said, “Women and girls need to feel confident that they can be successful in their endeavours on those five days of the month like any other usual day of their lives. I am extremely glad to be part of Whisper India’s initiative of encouraging women to treat those five days as any other normal day and reach their full potential.”

 “It’s essential for every girl and woman to opt for a superior quality sanitary napkin like the New Whisper Ultra that enables us to be unstoppable at all times. I am delighted to be a part of the brand’s initiative to encourage women to own those 5 days and stride ahead towards their dreams with confidence ”, said  Aziz

 Dhondy, further added, “Menstrual hygiene and management is vital for our well-being and ensures that we can continue our tasks at hand with confidence. I am positive that with this video Whisper will be able to motivate girls to take that step towards their chosen paths of success.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...