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IndustryBriefing Whisper India's new campaign urges women to #OwnThose5Days

Whisper India's new campaign urges women to #OwnThose5Days

Author | exchange4media News Service | Wednesday, Mar 09,2016 3:05 PM

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Whisper India's new campaign urges women to #OwnThose5Days

To mark the occasion of international Women’s Day, Whisper India released an inspirational video which features women achievers like Ashwini Ponnappa (Ace Badminton Player), Ayesha Aziz, (Youngest Indian Female Pilot), and Anahita Dhondy, (Youngest Female Chef), to highlight how they have been unstoppable in all aspects of their life.

The video campaign highlights how a woman’s journey involves taking thousands of steps towards her goal but during those 5 days of the month she hesitates to do so. She doesn’t realize that this isn’t merely just a pause; it’s a step back and sometimes even a setback.  Underlining the significance of those five days of the month, the video showcases young achievers, urging every woman to put her will ahead of her body, pull herself up, battle the voices inside her head, strive ahead of her comfort zone and be unstoppable even on those five days because those 5 days are what she will make of them.

Link to the video: 

Talking about the importance of women realizing their dreams and be unstoppable Ponnappa said, “Women and girls need to feel confident that they can be successful in their endeavours on those five days of the month like any other usual day of their lives. I am extremely glad to be part of Whisper India’s initiative of encouraging women to treat those five days as any other normal day and reach their full potential.”

 “It’s essential for every girl and woman to opt for a superior quality sanitary napkin like the New Whisper Ultra that enables us to be unstoppable at all times. I am delighted to be a part of the brand’s initiative to encourage women to own those 5 days and stride ahead towards their dreams with confidence ”, said  Aziz

 Dhondy, further added, “Menstrual hygiene and management is vital for our well-being and ensures that we can continue our tasks at hand with confidence. I am positive that with this video Whisper will be able to motivate girls to take that step towards their chosen paths of success.”

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