‘Watch World’, from the Chitralekha Group, hosted the third edition of Watch World Awards at the Central Park Hotel, Gurgaon on October 15, 2012. The marquee event of the horology echelons brought together niche’ watch brands and watch makers.
Moderated by Chitralekha’s President and Publisher, Mitrajit Bhattacharya, the jury comprised master watchmaker with five decades of experience in watchmaking, Antoine Simonin; image consultant Chhaya Momaya; designer Priyadarshini Rao; cricket commentator Ravi Shastri, along with marketing consultants from Market Gate – Shripad Nadkarni and Sharda Agarwal. Awards were given away in 11 categories in the Product Awards section and five categories in the Marketing & Merchandising Awards section.
Harry Winston Opus 12 bagged the ‘Watch of the Year’ commendation amid stiff competition. The winners in the Product category were Greubel Forsey GMT, which won the award for the ‘Complicated Watch of the Year’, while the Hublot Oceanographic 4000 won the ‘Sports Watch of the Year’ award. Romain Jerome Steampunk Red Chronograph was adjudged the ‘Watch with Best Design’, while both Harry Winston Opus 12 and HYT H1 won the ‘Best Concept Watch of the Year’ award and Cartier Pocket Watch Grande Complication Skeleton was adjudged the ‘Best Limited Edition Watch of the Year’.
The Marketing category saw Timex Helix bagging the ‘Best Marketing Campaign in Print’ award, with Titan HTSE picking up the award for ‘Best Marketing Campaign on Television’. ‘Best In-Store Merchandise’ Award was won by Hublot; Breitling Rue de la Paix, Paris picked the 'Best Boutique’ award, while Parmigiani Château-d'Oex International Balloon Festival 2012 was adjudicated the ‘Best Organised Event’.