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IndustryBriefing WAN IFRA's World Press Trends 2015 report ranks Dainik Bhaskar as world's 4th largest circulated news daily

WAN IFRA's World Press Trends 2015 report ranks Dainik Bhaskar as world's 4th largest circulated news daily

Author | exchange4media News Service | Thursday, Jan 21,2016 10:26 AM

WAN IFRA's World Press Trends 2015 report ranks Dainik Bhaskar as world's 4th largest circulated news daily

DB Corp Limited (DBCL), print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, has announced that as per WAN IFRA’s recently published World Press Trends 2015 report Dainik Bhaskar has been ranked as the world’s fourth largest circulated news daily. WAN IFRA is the World Association of Newspapers and News Publishers.

According to the press release, Dainik Bhaskar is the only Indian news daily to feature amongst the world’s top 5 most circulated newspapers. The other top 3 newspapers are The Yomiuri Shimbun (Japan- 9.1 million copies), The Asahi Shimbun (Japan- 6.8 million copies) and USA Today (USA- 4.1 million copies).

Additionally, Dainik Bhaskar for the third consecutive time has retained its position as the nation’s #1 daily as per Jan-June 2015 report of Audit Bureau of Circulation (ABC). The audited circulation figure for Dainik Bhaskar is 3.6 million copies which is 15 per cent and 20 per cent more than the second and third largest dailies respectively.

Commenting on the occasion, Vinay Maheshwari, Sr. Vice President (Sales & Market Development and Brand Marketing), DB Corp Ltd said, “This is a great honor for us to be acknowledged as the World’s 4th largest circulated newspaper and the only Indian daily news publication amongst top 5 global peers. This is a validation that audiences continue to read and value news products and national news corporations as ours, are successfully finding ways to monetise this continued interest and commitment from audiences. For us, product development has always taken centre stage with key initiatives including ‘No Negative Monday’, content associations with renowned global publications like TIME Magazine, Harvard Business Review, New York Times, that have helped create a bouquet of engaging content for readers across different categories. The Dainik Bhaskar brand has reached a global level with this ranking and we will strive very hard to maintain this position with the support of all our associates.”

Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, DB Corp Ltd said, “This recognition being ranked amongst the top 5 news dailies in the world is a proud development for us and has encouraged us to even better ourselves while it is a great reward for the Bhaskar team and all staff. It is also a validation of our business model and strategy and our main emphasis of making the reader the centre of our existence. Our flagship event ‘Unmetro – The action lies elsewhere’, has been a great platform to explore the potential of Tier 2 and 3 Indian cities and this has always been our belief and vision to not only build Bhaskar’s strong presence in these regions but also participate actively as socio- economic change agents. This global ranking will surely go a long way to further strengthen our position in our existing markets and we look forward to working more closely with all our partners.”

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