Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

WaiWai Noodles India and Jack in the Box Worldwide celebrate International Crossword Day

29-December-2016
Font Size   16
Share
WaiWai Noodles India and Jack in the Box Worldwide celebrate International Crossword Day

Staying true to its brand philosophy of being funky andoffbeat, WaiWai Noodles India held a special contest created by integratedcommunications agency, Jack in the Box Worldwide, on the occasion of InternationalCrossword Day. To reach out to their audience, WaiWai launched a food crosswordcontest on the Facebook and Twitter handles ofWaiWai India.

The mandate from WaiWai was simple-to create an activity that is high on engagement,interactive with the audience, and relevant to the brand. With the social media world abuzzwith Christmas and New Year conversations, Jack in the box Worldwide avoided jumpingonto that bandwagon and conceptualized the Food Crossword.

Jack in the Box Worldwide chose Facebook and Twitter as the platforms to connect withas many users as possible. Crosswords were put up on both platforms and people had touse the clues to get the answers that were all about food.Ten lucky winners from Twitterand five from Facebook took home gift vouchers. On Facebook, the contest reached close to 55,000 peoplewith an engagement of 13,368. It drew reactions from over 12,000 users and 300+ shares.On Twitter, the #WaiWaiCrossword contest gained more than 1,21,000 impressions. Thebrand received over 4,000 tweets-5,000 replies at an engagement rate of 14%.

KaizadPardiwalla, President, Jack in the Box Worldwide, said, “With the festive season onand everyone talking about Christmas and New Year, we wanted the concept to be originaland unique. Crossword and snacking go hand in hand. And WaiWai being the only‘Ready to Eat’ noodle brand, we thought this was a match made in heaven. So, we combinedthe game with food and came up with the #WaiWaiCrossword contest. This helped us getthe interaction going through something quirky while staying true to the brand philosophy. We are extremely happy that the contest generated such great numbers and led to strongbrand engagement scores. We will continue to churn out new and innovative concepts andkeep delighting our WaiWai fans.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform