Wai Wai, the noodles brand from CG Foods has launched its advertising commercial and a 360 degree campaign. Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth.
Nirvana Chaudhary, Managing Director, CG Foods said, “Wai Wai’s popularity has always been driven by the youth, they have been our salient brand ambassadors. For the brand, its demand has always far exceeded supply. With the launch of the new TVC, we are now ready to reach out to a larger base and cater to every corner of India”.
GP Sah, CEO, CG Foods said, “The biggest strength of Wai Wai is undoubtedly its taste. The creative idea behind the campaign is to leverage its strength and emphasize it as a total go-to food - a ready to eat snack, soup or a meal. Through the new campaign, the brand is set to become the newest category disruptor”.
Colvyn Harris, CEO Harris-Mint – CG Foods' Strategic Advisor said, “We have a comprehensive strategic roadmap ahead for the brand. Intent is to be the leading brand within the next 3 years, in the markets we operate in. The campaign articulates Wai Wai as the category differentiator in the mature instant noodle segment, making it unique with Munch it! Soup it! Lunch it! as our benefit led framework which unique and differentiated.
We are looking at two clear market segments - mainstream India and Digital India with a dominant online presence.”