VH1 has partnered with global smartphones brand VIVO Electronic Corp, for eight of their international awards. The association will have VIVO on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and GRAMMY Awards. This association starts with the first of the eight International Awards – MTV Movie and TV Awards airing on Vh1 on May 8, 2017.
Touted to be one of Hollywood’s Wildest Nights, the 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards, which promise to be the biggest party of the year will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of Indian audiences on May 8, 2017 at 6:30 AM with a prime time repeat on the same day at 9 PM only on Vh1.
Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customized fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships. Amongst the on-ground partnerships, Vh1 will also be hosting VIVO Award Nights and VIVO Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprises a strong college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, VIVO Morning Alarm Parties, VIVO India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Fun activities like VIVO perfect selfie contests will also be done across multiple college festivals, along with the VIVO red carpet walk. Going a step further, a few lucky fans will get a once-in-a-lifetime opportunity as VIVO & Vh1 will make it possible for them to attend the international award ceremonies LIVE, at bucket-list destinations like Los Angeles and Las Vegas!
Excited about the partnership, Vivej Zhang, CMO, Vivo India said, “We are delighted to associate with Vh1 for their eight prestigious international awards. As a leading smartphone brand, we constantly strive to come up with delightful associations to strike a chord with our target audience that is youth. Vh1 is one of the most popular music channels and enjoys influential viewership among youth in India. We are glad to know that Vh1 is also taking special initiative to promote the awards on a wide scale including on ground activations and we believe it is a splendid opportunity for us to strengthen our customer connect.
Commenting on the association, Ferzad Palia, Head, English and Youth Entertainment, Viacom18, said, “International awards on Vh1 have always received an overwhelming response amongst the Indian audience; this has been seen through the viewership as well as conversations on our digital platforms. Moreover, we at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with. VIVO, since its launch in India a few years ago, has been able to connect beautifully with the Indian audience. Their product offerings and thoughtful brand partnerships, like the one with Vh1, have further helped them reach out to more and more relevant audiences. We are extremely happy to have them on board with us and look forward to a very fruitful partnership going forward.”
The partnership would range across the illustrious list of awards airing on the channel, such as MTV Movie and TV Awards, Billboard Music Awards, MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards, besides Golden Globes and GRAMMYs. The partnership between VIVO and Vh1 reiterates the channel’s position as India’s go-to destination for International Music, entertainment and pop culture.