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IndustryBriefing Vinyroyal Plasticoates offers a Joyride to two-wheelers

Vinyroyal Plasticoates offers a Joyride to two-wheelers

Author | exchange4media News Service | Monday, Oct 15,2012 8:30 PM

Vinyroyal Plasticoates offers a Joyride to two-wheelers

Now people traveling on two‐wheelers can look forward to a more comfortable ride. Vinyroyal Plasticoates, part of the Rs 400-crore Samsons Group of companies, has launched a new seat cover ‐ Joyride.

Made from superior grade of leather, Joyride offers better protection from harsh UV rays and keeps the seats cooler. The product is specially designed for Indian climate, keeping in mind essential factors such as heat management, durability, environment and the value for money.

The average life span of these seat covers is three years. The company claims to have sold more than 50,000 units so far. Joyride is available for both scooters and motorcycles in all leading two‐wheeler showrooms across Gujarat.

Commenting on the new product, Karunakar Jha, VP, Sales & Marketing, Vinyroyal Plasticoats, said, “Three years of extensive research is the secret behind this revolutionary product, which has raised the bar of motorcycle maintenance.”

Narendra Singh Rathore, Area Sales Manager, Gujarat, Vinyroyal Plasticoats, added here, “The product is particularly popular with college students as they park their bikes in open spaces and can feel the difference of the temperature that the seat covers provide.”

Vinyroyal Plasticoats is one of the biggest automotive suppliers to automobile manufacturers such as Toyota, Maruti and Mahindra & Mahindra in India.

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