Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Vinay Dholakia launches Labradog Advertising

10-June-2016
Font Size   16
Vinay Dholakia launches Labradog Advertising

A group of Film makers and Advertising professionals have got together to form a content house with in-house production capabilities called Labradog Advertising. Vinay Dholakia is the Co-founder of Labradog.

What makes the agency different is that they take ownership of the entire process. From strategy and conceptualisation to creating content that is media vehicle agnostic to execution to release. This cuts out the inconvenience of coordinating between multiple teams at agencies and production houses, eliminating miscommunication and misunderstandings. In their model, the creative and production ownership lies with one entity – us – which will increase accountability and hence the Quality.

Dholakia has over 19 years of Advertising experience, with leading organisations in Technology, Publisher and Advertising domains. Being part of the Digital advertising journey from its early days, he has In-depth knowledge of digital medium and consumer behavior. Have worked with most digital media professionals and experts in the region and fostered personal and professional relations.

Prior to taking the entrepreneur journey, he was Head - Advertising sales of Tata Teleservices for over 2 years and was driving advertising revenues and build mobile advertising avenues. His previous stints include Omnicom, Hungama and UTV.

He has Cross category expertise of working with global and local accounts like VISA, Mahindra Auto, Unilever, J&J, Bajaj Auto, Tata Sky, Axis Bank, Unilever, Tourism Australia, Nissan, Adlabs Imagica, MSM, CFA, Gujarat Tourism, Godrej to name a few.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business