A group of Film makers and Advertising professionals have got together to form a content house with in-house production capabilities called Labradog Advertising. Vinay Dholakia is the Co-founder of Labradog.
What makes the agency different is that they take ownership of the entire process. From strategy and conceptualisation to creating content that is media vehicle agnostic to execution to release. This cuts out the inconvenience of coordinating between multiple teams at agencies and production houses, eliminating miscommunication and misunderstandings. In their model, the creative and production ownership lies with one entity – us – which will increase accountability and hence the Quality.
Dholakia has over 19 years of Advertising experience, with leading organisations in Technology, Publisher and Advertising domains. Being part of the Digital advertising journey from its early days, he has In-depth knowledge of digital medium and consumer behavior. Have worked with most digital media professionals and experts in the region and fostered personal and professional relations.
Prior to taking the entrepreneur journey, he was Head - Advertising sales of Tata Teleservices for over 2 years and was driving advertising revenues and build mobile advertising avenues. His previous stints include Omnicom, Hungama and UTV.
He has Cross category expertise of working with global and local accounts like VISA, Mahindra Auto, Unilever, J&J, Bajaj Auto, Tata Sky, Axis Bank, Unilever, Tourism Australia, Nissan, Adlabs Imagica, MSM, CFA, Gujarat Tourism, Godrej to name a few.