Vadilal has roped in Parineeti Chopra as its brand ambassador. On the occasion, Vadilal unveiled their latest ad campaign for three of their ice-creams including ‘BADABITE Select’; a new Rs.20 variant of ‘FLINGO’ and ‘GOURMET’.
Conceptualised on the idea of ‘The Best Part of Everyday’, the campaign creatively depicts the irresistible love for ice creams that transports one into a world of pure indulgence. The campaign resonates this divine desire .Vishal Surti, President- Sales and Marketing, Vadilal has conceptualised and developed the campaign with the creative agency The Co. .
Chopra commented “Being a foodie, I have always relished desserts especially Ice-creams! With the onset of summers, I am definitely going to have my share of cheat days by indulging my taste buds with the rich and delicious Vadilal ice-creams to beat the heat. The new Badabite Select is an absolute delight for all ice cream lovers like me.”
Devanshu Gandhi, Managing Director, Vadilal Group, said: “We are excited to announce Parineeti as the face of Vadilal and it’s a proud moment for us at Vadilal as we are the first Indian ice cream company to have a brand ambassador! Our communication and positioning target millennials and with our unique pricing and range we hope to be ‘The best part of their everyday’.”
“As part of the Ahmedabad based Vadilal Group, Vadilal Ice-creams carries forward a true legacy of crafting unique experience for its consumers. Today Vadilal prides itself as being ‘Made in India’ and delighting ice cream lovers across the globe.” He further added.
Talking about the campaign, Surti said, “Over the years the brand has evolved from being just a frozen sweet treat to an expression of self-indulgence and desire.”
Sanjay Menon, CEO and CCO, THE CO. commented, “Who says ice creams cannot be had in winter? Who says ice creams are a seasonal product? Who says you can't indulge everyday? The campaign positions Vadilal, India’s most trusted ice cream brand as an everyday treat that you can indulge in. I bet you won't be able to resist the temptation of having a Gourmet, or treat yourself to a Badabite Select or have fun with a Flingo once you see the campaign.”
The campaign will be promoted across all media channels like TV, Print, Outdoor, Social media and various online channels. The commercial will be supported by digital and social media elements using the hashtag #thebestpartofeveryday.