Top Story


Home >> Industry Briefing >> Article

UTV ACTION to don a new avatar with the channel premiere of Marvel’s Avenger's: Age of Ultron

Font Size   16
UTV ACTION to don a new avatar with the channel premiere of Marvel’s Avenger's: Age of Ultron

UTV Actionwill be premiering Marvel’s Avengers: The Age of Ultron on the 24th of June at 9pm, which will be followed by a channel premiere on 25th of June on UTV Movies.UTV Action is home to the global franchise of Marvel, and their continued efforts go into making Marvel content locally relevant with channel premieres of movies such as The Iron Man series, The Avengers, Captain America: The First Avenger, Thor and more in the regional language of Hindi.

The new logo and on-air packaging will go live on Saturday, 24th June at 9 pm in line with the premiere of Age of Ultron. UTV Action will don a new refreshing avatar, keeping in line with the promise and philosophy of the brand of unadulterated high octane content.The channel continues with the brand tag, Hai Dum, that will encompass the essence of Hai Josh, HaiJunoon, Hai Dum!

Apart from being just a huge box office hit, Marvel’s Avengers: Age of Ultron was one of the most anticipated sequels in India, with the film releasing a week before it released in the U.S. The film was released across 1500+ screens in four languages: English, Hindi, Tamil and Telugu. The film performed phenomenally well with its dubbed Hindi version.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi