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IndustryBriefing UTV ACTION to don a new avatar with the channel premiere of Marvel’s Avenger's: Age of Ultron

UTV ACTION to don a new avatar with the channel premiere of Marvel’s Avenger's: Age of Ultron

Author | exchange4media News Service | Thursday, Jun 22,2017 2:44 PM

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UTV ACTION to don a new avatar with the channel premiere of Marvel’s Avenger's: Age of Ultron

UTV Actionwill be premiering Marvel’s Avengers: The Age of Ultron on the 24th of June at 9pm, which will be followed by a channel premiere on 25th of June on UTV Movies.UTV Action is home to the global franchise of Marvel, and their continued efforts go into making Marvel content locally relevant with channel premieres of movies such as The Iron Man series, The Avengers, Captain America: The First Avenger, Thor and more in the regional language of Hindi.

The new logo and on-air packaging will go live on Saturday, 24th June at 9 pm in line with the premiere of Age of Ultron. UTV Action will don a new refreshing avatar, keeping in line with the promise and philosophy of the brand of unadulterated high octane content.The channel continues with the brand tag, Hai Dum, that will encompass the essence of Hai Josh, HaiJunoon, Hai Dum!

Apart from being just a huge box office hit, Marvel’s Avengers: Age of Ultron was one of the most anticipated sequels in India, with the film releasing a week before it released in the U.S. The film was released across 1500+ screens in four languages: English, Hindi, Tamil and Telugu. The film performed phenomenally well with its dubbed Hindi version.

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