IndustryBriefing Tyroo announces new hires; new unit to focus on internet businesses

Tyroo announces new hires; new unit to focus on internet businesses

Author | exchange4media News Service | Thursday, Mar 17,2011 8:24 AM

Tyroo announces new hires; new unit to focus on internet businesses

Online advertising network Tyroo Media today announced few additions in their Sales and Performance team to help handle continued growth of both clients and services. Nitin Chowdhary, Business Head, Tyroo Media, said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”

He added, “Given our growth, we see the need to segregate our business into two broad areas. Given the rapid increase in Internet businesses, we’ve created a business unit that will focus on serving the digital marketing needs of these advertisers. Siddharth Puri, who is an old hand at Tyroo, will now be running this newly created, Performance business. Also, given the rapid increase in adoption of digital media advertising by brands, we’re creating a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins us as the National Sales Head. I wish both Siddharth and Piyush tremendous success in their respective roles.”

Speaking today, Siddharth Puri, Head, Tyroo’s Performance, business expanded , “Tyroo is seeing tremendous growth in the performance services especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. I am pleased to announce that Geetu Ahuja, who has almost a decade of Internet Marketing experience, has joined us as Head of Performance Delivery. Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”

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