Turner Broadcasting System International announced the appointment of communications executive Oliver Herrgesell as Senior Vice President of Communications. Taking up the role on December 1, 2012, he will work closely with Gerhard Zeiler, President of Turner Broadcasting System International. Herrgesell will be based in London at Turner International’s EMEA headquarters.
Commenting on the move, Jeff Matteson, Senior Vice President of Communications for Turner Broadcasting System stated, “This position and Oliver’s professional stature reflect the importance of our international business interests. Oliver brings experience, standing and a long working relationship with Gerhard Zeiler to a senior leadership role that will have significant influence on the company’s continuing efforts to position, advantage and grow its international entertainment, animation and news brands’ profile and collective success.”
In his new role, Herrgesell will serve as Turner Broadcasting’s chief communications and public relations executive in markets outside the US, charged with developing communications strategy and overseeing execution of messaging related to Turner’s international business portfolio and industry position.
As Head of International Communications, Herrgesell will provide strategic direction and thought leadership to Turner’s multi-national communications and public relations staffs in EMEA, Latin America and Asia Pacific, with a focus on message prioritisation and coordination. He will work closely with US-based communications colleagues to integrate and align on programming and other initiatives that increasingly cross the Turner Broadcasting portfolio.
Herrgesell served as Executive Vice President of Communications, Public Affairs & Marketing for RTL Group in Luxembourg from 2006 until earlier this year. Previously, he was Chief Press Officer and Head of Internal Communications for Bertelsmann AG, following a successful writing and editing career with newspapers, including Die Woche, Berliner Zeitung and the magazines Wiener, Tempo and Stern. He also produced and wrote television programmes for ORF and Premiere/Sky Deutschland.