Digital Identity Management company-TSD Corp has been awarded the Digital Media Services mandate and has been empaneled as Digital Media Agency for the Digital India Program run by NEGD (National E-Governance Division) formed by the Ministry of Electronics & Information Technology, Government of India (MeitY).
Jay Motwani, Co-Founder at TSD Corp said, “The concept of being LIVE on digital is already huge and it makes conversations transparent and honest. It ensures the constant feedback from the citizens. Govt officials are focusing more on the live format to connect directly with the fellow citizens.”
According to Pankaj Rahul Singh, Co-Founder at TSD CORP, “The whole evolution of media from print to radio to television to digital has now changed in the last 2-3 years with the rise of video. Video content garners about 1200% more engagement than any other piece of content. It is exciting to see the government focus on digital as a vital means of communication with its citizens. MEITY giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire TSD family and we are totally ready to deliver.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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