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IndustryBriefing Travel+Leisure India-South Asia and American Express announce a repositioned strategic partnership

Travel+Leisure India-South Asia and American Express announce a repositioned strategic partnership

Author | exchange4media News Service | Tuesday, Jul 07,2015 10:15 AM

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Travel+Leisure India-South Asia and American Express announce a repositioned strategic partnership

Travel + Leisure India-South Asia, published by Exposure Media Marketing India Pvt Ltd a subsidiary of Burda International, announced a renewed and expanded strategic partnership to offer Travel + Leisure’s print and tablet editions to American Express Cardmembers in India.

For the first time in India, select American Express Cardmembers in the country will receive an enhanced version of Travel + Leisure’s tablet edition, which will offer them a deeper experience along with bonus content. American Express Platinum Charge Cardmembers will also receive the print edition every month. Burda is a leading innovator in publishing, and American Express, the world's largest card issuer by purchase volume, is a global service company, providing customers with access to products, insights and experiences that enrich lives and build business success. This strategic alliance is only fitting and a significant step forward for both brands. To the connoisseurs of luxury travel, Travel + Leisure will be a great source of not only inspiration and ideas, but also a gateway to a community of discerning and tasteful social influencers.

Friedrich von Scanzoni, CEO Burda Asia, said, “This partnership is a fundamental step in our long-term strategy to become the dominant luxury platform in India and Asia.”

Massimo Monti, Burda Asia COO and India MD, said, “We are extremely excited about the partnership between T+L India and American Express. Our cooperation on digital publishing activities will provide further valuable products and experiences to our discerning readers and clients. We look forward to growing our mutual business in the next years.”
 

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