Top Story


Home >> Industry Briefing >> Article

Travel+Leisure India-South Asia and American Express announce a repositioned strategic partnership

Font Size   16
Travel+Leisure India-South Asia and American Express announce a repositioned strategic partnership

Travel + Leisure India-South Asia, published by Exposure Media Marketing India Pvt Ltd a subsidiary of Burda International, announced a renewed and expanded strategic partnership to offer Travel + Leisure’s print and tablet editions to American Express Cardmembers in India.

For the first time in India, select American Express Cardmembers in the country will receive an enhanced version of Travel + Leisure’s tablet edition, which will offer them a deeper experience along with bonus content. American Express Platinum Charge Cardmembers will also receive the print edition every month. Burda is a leading innovator in publishing, and American Express, the world's largest card issuer by purchase volume, is a global service company, providing customers with access to products, insights and experiences that enrich lives and build business success. This strategic alliance is only fitting and a significant step forward for both brands. To the connoisseurs of luxury travel, Travel + Leisure will be a great source of not only inspiration and ideas, but also a gateway to a community of discerning and tasteful social influencers.

Friedrich von Scanzoni, CEO Burda Asia, said, “This partnership is a fundamental step in our long-term strategy to become the dominant luxury platform in India and Asia.”

Massimo Monti, Burda Asia COO and India MD, said, “We are extremely excited about the partnership between T+L India and American Express. Our cooperation on digital publishing activities will provide further valuable products and experiences to our discerning readers and clients. We look forward to growing our mutual business in the next years.”


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems