Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

To The New Digital to power digital campaign for Lakmé School of Style

31-July-2015
Font Size   16
Share
To The New Digital to power digital campaign for Lakmé School of Style

To The New Digital has partnered with #fame to power digital marketing campaigns for Lakmé School of Style

The digital services company was selected by #fame, a live video entertainment platform, to power its client’s social media campaign. TDND helped craft interactive campaigns for Karan Johar led Lakmé School of Style (LSOS), a fashion video magazine which focuses on bringing the newest trends from the fashion world.

Deepak Mittal, CEO, To The New Digital said, “We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakmé is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakmé School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”

The campaign helped Lakmé School of Style increase customer engagement through various contests and interactive activities. The new campaigns on Twitter and Facebook trended comprehensively and reached an audience of six million+, giving LSOS more than one lakh fan following on social media channels.

The project was implemented through various social media campaigns and contests, including #MeraSummerSong, #LoveandLipstick and #The70sLook.

To The New Digital is also a strategic partner to global companies like Google, Adobe, Amazon Web Services (AWS), YouTube, DataStax and MongoDB. 

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve