Times OOH recently executed a campaign for Lotus Green – ‘Live the Difference’ at the Delhi-Noida-Delhi (DND) Flyway. Lotus Green is embarking on a journey of establishing a new corporate identity inspired by the Lotus plant. This campaign aims to highlight the transition from the old to the new, breaking old stereotypes and thus ushering a new paradigm for the brand. Their corporate vision is committed to developing sustainable communities for a better tomorrow for everyone.
Any brand communication is incomplete until the essence of the brand message is heard and accepted by the stakeholders. DND flyway being a prime location for any NCR real-estate developer to connect with their audience makes it the perfect advertising spot. In order to evangelize the brand message of the Lotus Green campaign - ‘Live the Difference’, Times OOH strategically selected various display formats at DND to deliver maximum reach and frequency and to ensure high impact. To add an element of innovation, letter cut-outs were placed at strategic points, thus creating immense visibility for the brand.
An eye-catching 10 feet high letter cutout, standing tall at the left hand side of the Delhi-Noida route enhances the brand salience of Lotus Green and immediately grabs the attention of the audience. Some of the other media formats include the frequency builder pole kiosks, which weave together a brand story from the Ashram exit to the Noida entry clovers with symbolic messages. Times OOH selected a few media sites of more than 1000 sqft to amplify the Lotus Green campaign. Thus, Times OOH constantly delivers solutions as per brand requirements to guarantee customer satisfaction.
Sunder Hemrajani, Managing Director, Times OOH, said, "Being the pioneer in the out-of-home industry, Times OOH has been striving to benchmark the industry best practices by providing innovative solutions for any brand communication, thus creating high value for our clients. Our latest campaign executed for Lotus Green – ‘Live the Difference' has set a remarkable standard for us as an organization and the industry.”
Commenting on the campaign, Anubha Laroiya, Vice-President, Marketing Communication, Lotus Greens, said, “Our brand association with Times OOH goes back a long way, and brings to mind some happy brand experiences. I appreciate the Times OOH team’s quick adaptability to new trends and technologies in the domain and their deployment on select vantage locations, such as the DND Flyway. It helps to give the brand instant recognition and shine with the intended target segment.”