Times Now, the No.1 English news channel in India, expanded to UK last year. To create the excitement back in India, the channel had planned an engagement programme at the media buying agencies in Mumbai and Delhi. The channel partnered with Bollywood actress Ameesha Patel who gifted the winner of the activation a UK return ticket.
Times Now placed a Royal Guard lookalike at the entrances of the media agencies including GroupM, Lodestar, Madison, Lintas and Starcom. All that the employees had to do was click a selfie with the guard and upload it on Twitter with hashtag #timesnowinuk or Instagram with the message “I like TIMES NOW in UK because”.
The best selfie along with the quirky message won the free ticket to London. More than 60 people participated in this contest and the ones’ with best selfie with a caption were shortlisted and the final winner was selected through a lucky draw.