Times Network, the television broadcast division of The Times Group, has always been at the forefront of economic events that have a big impact on the nation. With Budget 2017 to be a turning point for the country, there is a lot at stake for everyone, be it industry or individuals.
The expectations are high from the government to open the floodgates for reforms and cash in on India’s pole position at a global level. Keeping this in mind, Times Network has a special programming lined up across three of its leading news channels—ET NOW, TIMES NOW, and MAGICBRICKS NOW.
ET NOW, India’s leading English business news channel, will be leading the power-packed campaign with an exclusive campaign ‘Budget 2017: Tryst with Destiny’. The channel will be the torch-bearer of budget debates anchored by Sandeep Gurumurthi, Supriya Shrinate, Nikunj Dalmia, Mythili Bhusnurmath, Faye D’Souza, Ayesha Faridi, Tanvir Gill, and Swaminathan Aiyar. ET NOW will ensure that viewers get all the relevant information comprehensively, well ahead of the competition.
The one-hour special ‘Budget Debate’, anchored by Supriya Shrinate, will present views from India Inc’s top CEOs and renowned economists, policy makers like Chanda Kochhar, MD & CEO, ICICI Bank; Deepak Parekh, Chairman, HDFC; Pawan Goenka, MD, M&M; Nitin Gadkari, Union Highways Minister; Piyush Goyal, Union Power Minister; Amitabh Kant, CEO, Niti Aayog; Prakash Javadekar, Union HRD Minister; Nirmala Sitaraman, Industry and Commerce Minister; Jayant Sinha, Minister of State for Aviation; Ramdeo Agrawal, Motilal Oswal; Rashesh Shah, Edelweiss Group; Nilesh Shah, Kotak AMC; Jahangir Aziz, JPMorgan; Shaktikanta Das, DEA Secretary; Arvind Subramanian, Chief Economic Advisor; Arvind Panagariya, Vice-Chairman, Niti Aayog; Nalil Kohli, BJP Spokesperson; Abhishek Manu Singhvi, Congress Spokesperson, and Shashi Tharoor, Congress Leader.
As finance minister Arun Jaitley sets the agenda for Budget 2017, ET NOW will bring the insights from world-renowned economists while ET NOW’s Consulting Editor, Swaminathan Aiyar, will break up the key takeaways for the common man.
Supporting the on-air line-up, ET NOW has designed a 360-degree campaign across different platforms, including print, OOH, radio, digital, and trade. The channel has also lined up a contest for its viewers to enhance consumer engagement.
Marketing plan for Budget 2017
The marketing plan for Union Budget 2017 included Print ads across eight major metros on February 1, 2017; Out Of Home (OOH) Advertising in Mumbai, Delhi, and Bengaluru at major bus shelters, metro panels, and branding at airports; EPG Branding at Hathway, DEN, and Asianet; Radio announcements Mumbai, Delhi and Bengaluru; Digital campaigns for Budget special with hash-tag promotion; Trade promotions with Newsletter branding, Page Pushers, and Viewer contest, which includes Watch & Win IPhone 7.
TIMES NOW will present non-stop programming from 7 am on Feb 1, 2017, titled ‘Budget 2017: Votes or Vision’. The penultimate budget before the current government’s term ends; expectations are intense from this budget. Viewers can catch a power-packed panel including Rajiv Kumar, Senior Fellow at Centre for Policy Research; Rajiv Desai, Comma Consulting; Lord Meghnad Desai, Economist; and Omkar Goswami, Chairperson of CERG Advisory decode the historic budget into news that the viewers can use.
The budget coverage will begin with discussions on dissecting the economy in the run-up to the FM’s speech. With the help of advanced technologies like augmented reality (AR) graphics and holograms, TIMES NOW will reach out to the common man.
Tracking the Budget announcements closely, MAGICBRICKS NOW will break up key policy decisions and analyze their impact on the urban citizen. Investor’s Guide, the exclusive show on personal finance, will decode the Budget from multiple angles and not just through the lens of real estate. It will give an in-depth analysis on the tax policy and how it will affect the common man’s wallet. The channel will bring live audience from across five cities, with personal finance experts answering all their queries on tax implications, investment possibilities, and home buying.
The channel will feature experts like Dhirendra Kumar, CEO, Value Research; Shailesh Haribhakti, Chairman, Dh Consultants; Anuj Puri, CEO, JLL; and Pankaj Razdan, CEO and MD, Aditya Birla Life Insurance. This show, anchored by Faye D’Souza, Senior Editor, Personal Finance and Real Estate of ET NOW and Editor of MAGICBRICKS NOW, will be telecast live across all three news channels: TIMES NOW, ET NOW, and MAGICBRICKS NOW at 7 pm.