IndustryBriefing Times Internet launches Season 2 of Write India campaign

Times Internet launches Season 2 of Write India campaign

Author | exchange4media News Service | Thursday, Jul 13,2017 1:10 PM

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Times Internet launches Season 2 of Write India campaign

Times Internet and celebrated authors like Jeffrey Archer and Ruskin Bond are all set to uncover India’s storytelling potential in the second season of Write India campaign.

Times Internet’s flagship news platform timesofindia.com has launched Write India campaign Season 2 to uncover India’s great storytelling potential. It is an unprecedented crowd-sourced short story contest for which TOI sets up an eclectic line-up of world-renowned authors to inspire, encourage and evaluate budding writers and amateurs. This year’s panel includes celebrity authors like Sir Jeffrey Archer, Ruskin Bond, Sudha Murty, Twinkle Khanna, Chitra Banerjee Divakaruni, Anand Neelakantan, Shobhaa De, Manu Joseph, Namita Gokhale and Nikita Singh.

The entire campaign will be run for a period of 10 months until 30 April 2018. Each month, one of the celebrity authors will share a passage for budding writers to weave a short story around. Stories will be curated by Write India team and top winners will be selected by the author of the month. To begin the campaign on a high note, Anand Neelakantan, author of the famous Bahubali trilogy, has been announced as the author for the month of July.

The winning stories created during Write India campaign will later be compiled in a book and published by TOI. At the end of the year, TOI will also organise a workshop for the winners where they will be mentored by celebrity authors.

Write India was created as part of the Times of India brand’s changing philosophy from just being a nationally social responsible brand to becoming a platform that provides an opportunity for young Indians to showcase their talent in various creative fields.

The first season of Write India programme had around 1.5 lakh registrations and 25,000 short stories received in a span of 11 months. It discovered top writers from across the country and 36 winning stories were published in the form of a book in November last year. Aspiring writers can log on to www.toi.in/writeindia to submit their story.

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