comScore MMX Multi-Platform (R) has reported that Times Internet’s properties were the widest reaching and most engaged news/information properties in India in April 2017, across devices. The comScore report indicated that Times of India sites alone reached over 69 million viewer (39% of all news viewers), who spent over 7 billion minutes (51% of top 15 sites’timespent) on Times Internet properties. The next most engaged publisher, DainikBhaskar Group, had 1 billion minutes of total usage.
The comScore report indicated that 84% of India’s total digital population access news and information sites in April 2017. Thirteen percent of News/Information visitors/viewers accessed the content from both desktop and mobile platforms, while 79 percent accessed exclusively via mobile devices. The comScore report also indicates that the news/information category reached 92% of all 25–34 year olds and 89% of all 15–24 year olds, higher age-demographic penetration than all other age groups.
comScore reports are heavily relied on by media buyers to assess reach and frequency of usage of different digital properties. PuneetGupt, COO, News at Times Internet, said, “This market leadership is a reflection of the relentless pursuit that our teams make every day to understand user behaviour and to provide users with timely and engaging news and content in areas that matter to them. We are excited about keeping this momentum going and continue to serve our consumers.”
Speaking of the results, GautamSinha, CEO, Times Internet, said, “We strive to deliver compelling experiences and engagement for our consumers with innovative products. We are energised and will continue to innovate and strive towards being India’s largest digital company.”
The comScore report covered Times Internet's properties in the news/information segment. In addition, Times Internet operates dominant digital businesses in music, sports, lifestyle, real estate, personal finance, and more, which collectively reached over 250 million consumers in April 2017, making it the largest reaching Indian digital media group.