Times Group is giving women who work in media agencies in Mumbai a chance to watch international music band Coldplay live.
The media conglomerate is setting up a ‘drop & win’ box in 15 media agencies such as GroupM, Madison, Lodestar, Carat, Vizeum/Dentsu, Starcom, ZenithOptimedia, DDB Mudra and Mediacom.
The #DropAndWin opportunity is open only to women and its BCCL’s way of rewarding diversity. All the ladies at these agencies need to do is drop their business cards into the #DropAndWinbox and follow @TimesResponse and wait for the draw that will happen in all these offices today evening.
The activation aims to bring together people across levels in the media agencies and Times Response alike. The Coldplay passes will be presented to the lucky draw winners, together by the Senior Management from the respective agencies and Times Response.
Sivakumar Sundaram, President Revenue – BCCL, said, “Topical engagement opportunities between media agencies and BCCL are very important to the symbiotic relation the two share. We hope to be able to leverage our associations and continue to create several such engagement opportunities in the future.”