Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Times Group gives women in media a chance to watch Coldplay live

18-November-2016
Font Size   16
Share
Times Group gives women in media a chance to watch Coldplay live

Times Group is giving women who work in media agencies in Mumbai a chance to watch international music band Coldplay live.

The media conglomerate is setting up a ‘drop & win’ box in 15 media agencies such as GroupM, Madison, Lodestar, Carat, Vizeum/Dentsu, Starcom, ZenithOptimedia, DDB Mudra and Mediacom.

The #DropAndWin opportunity is open only to women and its BCCL’s way of rewarding diversity. All the ladies at these agencies need to  do is drop their business cards into the #DropAndWinbox and follow @TimesResponse and wait for the draw that will happen in all these offices today evening.

The activation aims to bring together people across levels in the media agencies and Times Response alike. The Coldplay passes will be presented to the lucky draw winners, together by the Senior Management from the respective agencies and Times Response.

Sivakumar Sundaram, President Revenue – BCCL, said, “Topical engagement opportunities between media agencies and BCCL are very important to the symbiotic relation the two share. We hope to be able to leverage our associations and continue to create several such engagement opportunities in the future.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017