Top Story


Home >> Industry Briefing >> Article

The Hindu on Sunday launches #SundayIsForReading campaign

Font Size   16
The Hindu on Sunday launches #SundayIsForReading campaign

The Hindu on Sunday’ #SundayIsForReading campaign is an effort to re-ignite the passion for reading and the written word among readers and non-readers. The campaign emphasises the importance of reading and aims to break the myth that reading is a solo act. An 80-second video, curated and developed as part of this campaign, seamlessly blends reading into various scenarios that one can relate to on a regular Sunday.

 "We all know reading is an important habit to nurture and sustain. Yet in today's fast-paced world, who sets the time aside to read? The Hindu, on the other hand, has been a part of many readers' mornings for over 138 years. We thought, why not use the recently introduced The Hindu On Sunday, which has so much more to read, to rekindle the reading habit and encourage people to set Sundays aside for reading. There is a certain emotional connect that readers have with the newspaper that we've tried to explore with the #SundayIsForReading campaign," says Dr Sathya Sriram, Head – Strategy & Marketing, The Hindu Group.

The Hindu on Sunday is designed to provide a more leisurely and in-depth read with several new pages covering a wide range of topics curated to inform and delight readers. This super-sized edition has sections such as Explainers (5Ws of journalism), Despatches - from correspondents around the world, Framed - a double-spread photo feature, international business and investment guidance through Portfolio, Science & Technology, Sports, and the privileges of long-form journalism through Magazine and Literary Review.

#SundayIsForReading will be amplified by a 360-degree marketing campaign, using channels of communication such as TV, Radio, Print, Digital and OOH.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...