The Hindu on Sunday’ #SundayIsForReading campaign is an effort to re-ignite the passion for reading and the written word among readers and non-readers. The campaign emphasises the importance of reading and aims to break the myth that reading is a solo act. An 80-second video, curated and developed as part of this campaign, seamlessly blends reading into various scenarios that one can relate to on a regular Sunday.
"We all know reading is an important habit to nurture and sustain. Yet in today's fast-paced world, who sets the time aside to read? The Hindu, on the other hand, has been a part of many readers' mornings for over 138 years. We thought, why not use the recently introduced The Hindu On Sunday, which has so much more to read, to rekindle the reading habit and encourage people to set Sundays aside for reading. There is a certain emotional connect that readers have with the newspaper that we've tried to explore with the #SundayIsForReading campaign," says Dr Sathya Sriram, Head – Strategy & Marketing, The Hindu Group.
The Hindu on Sunday is designed to provide a more leisurely and in-depth read with several new pages covering a wide range of topics curated to inform and delight readers. This super-sized edition has sections such as Explainers (5Ws of journalism), Despatches - from correspondents around the world, Framed - a double-spread photo feature, international business and investment guidance through Portfolio, Science & Technology, Sports, and the privileges of long-form journalism through Magazine and Literary Review.
#SundayIsForReading will be amplified by a 360-degree marketing campaign, using channels of communication such as TV, Radio, Print, Digital and OOH.