Top Story


Home >> Industry Briefing >> Article

Ten Cricket launches on Rogers Communications in Canada

Font Size   16
Ten Cricket launches on Rogers Communications in Canada

Zee Americas, in partnership with Ethnic Channels Group, has announced the launch of Ten Cricket on Rogers Communications Channel 671. Ten Cricket will now be broadcast in Canada as a 24-hour South Asian sports channel.

Roger’s addition of Ten Cricket will enable cricket fans across the region to watch all home and away matches played between teams representing West Indies, Pakistan, Sri Lanka, South Africa, and India. Ten Cricket’s 24-hour programming will include live and repeat broadcasts of major tournament matches such as Test, ODI and T20 as well as popular shows such as ‘Cricket Classics’, ‘Great Centuries’ and ‘The Inside Story’. Rogers is also extending a special free preview period of two months.

“Cricket is the second most popular sport in the world, next to soccer. Cricket lovers in Canada will be enthralled by Ten Cricket,” said Slava Levin, Co-Founder and CEO, Ethnic Channels Group.

Sameer Targe, General Manager, Zee Americas added here, “Canadian cricket enthusiasts have experienced Ten Cricket through ATN cricket channels for the last two and a half years and we saw great traction for our content. It was only logical for us to stop syndicating that to ATN (through Willow TV) and launch a full-fledged 24x7 linear channel, TEN Cricket.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO