Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Telugu star Chiranjeevi to host Maa TV's 'MeeloEvaruKoteeswarudu'

19-October-2016
Font Size   16
Telugu star Chiranjeevi to host Maa TV's 'MeeloEvaruKoteeswarudu'

Maa TV, the Telugu General Entertainment Channel (GEC) and a part of Star TV network, is all set to launch “MeeloEvaruKoteeswarudu” (MEK) with Telugu Megastar Chiranjeevi as the host.

MEK, one of the most popular programs in the Telugu TV entertainment space, has witnessed phenomenal reach and success as the official Telugu adaptation of the internationally renowned game show format Who Wants to Be a Millionaire? and Hindi game show “Kaun Banega Crorepati” (KBC).

Being the first launch of this property post Star acquiring the Maa business,the game show is all set to become even bigger with Megastar Chiranjeevi hosting a show on the TV for the first time ever. This season the MEK theme revolves around “Making the dreams win”

“MEK is a highly popular and proven show in the Telugu market, as much as it is in various international and India markets. It is the first big show being launched after STAR TV took over MAA TV and we are pleased to be associated with mega star Chiranjeevi as the host of the show”, said Kevin Vaz, South CEO of Star India Private Limited.

In an illustrious film career spanning 37 years, Chiranjeevi has amassed a huge fan following in Telugu states and he is known for his connect with the common people. The charisma and persona of Chiranjeevi, the bonding and the love he enjoys with the Telugu people is all set to take MEK show to the newer heights. This show aims to reach and empower people from 2 Telugu States (Andhra Pradesh & Telengana)

“MEK has always created great excitement among Telugu people. With this season we are all set to take MEK to the next level with multiple new things. I am sure that MEK, this season, will enthral the TV audience in both states of AP and Telangana”, added Alok Jain, Business Head of Maa TV

MEK promises to bring Maa TV viewers an unparalleled opportunity to participate in the game and win cash prize of up to Rs. 1 Crore by answering questions correctly. Besides being a knowledge-based game show, MEK is the ultimate exhibition of human spirit and opportunity. MEK empowers common men to realize their big dreams by reaching the ‘hot seat’ and playing the game successfully with Chiranjeevi.

A multifold 360-degree media campaign will soon launch reaching every corner of the Andhra Pradesh and Telangana.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...