On July 16, Telugu television market will witness the launch of reality show, “Bigg Boss” on Star Maa, with Telugu Super Star NTR appearing as the host for the first time on the small screen.
This show will have 12 celebrity contestants brought together for 70 days, surrounded by 60 cameras and cut off from the outside world in one house.
Star Maa team has already been on an intensive exercise to select the right contestants and has met over 100 celebrities and seen a huge positive response and willingness to participate. The channel will identify the right dozen to enter the house.
Since the launch of the first reveal promo, Bigg Boss Telugu has already created a huge buzz in the Telugu states. The reveal promo has reached more than 55million viewers in just 7 days of its run on the Star Maa network. On Digital, Bigg Boss Telugu promos were trending nationwide on social media platforms, with a huge number of shares, reaching millions.
The show is bringing many firsts to the Telugu entertainment space. It is the most expensive show to ever be created in Telugu television. It has one of the largest sets, with more than 10000 square feet area and nearly 750 people working on the project at any given point of time.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions