Top Story


Home >> Industry Briefing >> Article

TDI aims to strengthen their Media Services vertical

Font Size   16
TDI aims to strengthen their Media Services vertical

After working in the Airport Advertising scenario in India for almost three decades and becoming a recognized Metro advertising company in Delhi, TDI is now stressing its focus on strengthening its Media Services vertical. TDI Media Services is a specialized vertical which caters to the rest of the outdoor advertising requirements of brands on a pan India basis.

TDI Media Services was set up in 2003 and has provided solutions in the OOH space to national and MNC clients like Samsung, LG, Tata Motors, Beam Global, Sri Lankan Airlines, Pedigree, Grasim, Pantaloons, Micromax, Axis Bank, Bata, MakeMyTrip, Fiat India, etc. It provides its services through 22 offices spread across the length and breadth of India. The idea, behind the creation of the vertical, was to provide the patrons with the options of the sites and locations apart from those over which TDI has exclusive advertising rights. Increasing the convenience, of brands in seeking pan India visibility and brand presence, is the team’s current motivation.

With the recent hiring of Pankaj Misra at the post of TDI Media Services Country Head, TDI looks forward to add more teeth to its services. Misra has over two decades of experience in OOH advertising and marketing.

There has also been aggressive recruitment of senior OOH professionals across all its offices.

The current developments have been executed in order to guide TDI towards becoming a 360 degree Outdoor branding company.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...