IndustryBriefing Tata CLiQ celebrates first anniversary

Tata CLiQ celebrates first anniversary

Author | exchange4media News Service | Wednesday, May 31,2017 2:07 PM

Tata CLiQ celebrates first anniversary

Its celebration time at, the Tata Group’s multi-brand phygital e-commerce business, as it recently turned one. To spice up the 1st anniversary celebration, is inviting customers to browse the newest and hottest products, especially during the Anniversary Sale, which kicked off on May 27, 2017. The week-long sale will offer exciting promotions and deals under properties such as Brand of the Day, Mid-Afternoon Steals and The Evening Sale etc. has also flagged off its maiden brand campaign, promising customers a world of ‘New & Now’ – customers will find New and exclusive brands, products and collections, delivered Now, through the phygital network.

Commenting on the e-commerce website’s first anniversary, Ashutosh Pandey, Chief Executive Officer, Tata, said, “A year ago, we entered the e-commerce sector with a differentiated proposition, and today we are pleased to have made significant headway in establishing the premise of phygital retailing in India. We are thankful to our brand partners for their support. has seen steady progress since launch, and has gained wide acceptability of discerning customers. We hope to continue to grow 100% year-on-year over the next few years and become a destination for the finest brands across categories. We will continue to focus on perfecting customer experience and building on the phygital proposition in the coming year as well.”


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