Leading up to Friendship Day (August 1), Taskbob, Mumbai based on-demand instant home service provider app has found a unique way of thanking their servicemen and acknowledging their contribution. Taskbob released a video #NayeDost that showcases the daily lives and difficulties of servicemen who help customers ease the burden of chores.
The video was released on Saturday, July 25 through social media and instantly hit the emotional quotient of Mumbaikars. People on social media appreciated the thought behind the gesture of Taskbob in expressing their gratitude for their servicemen. The video saw a large number of people responding to the Taskbob #NayeDost campaign on social media and thanking the servicemen for their help and support. The video also kicked off a number of interesting conversations on Twitter and Facebook on lives of these servicemen.
Speaking about the thought behind the campaign, Aseem Khare, CEO and Founder, Taskbob said, "Our vision has always been to create happy households for our consumers with hassle free services which would not have been possible without our skilled servicemen. We often don't realise how difficult our routine tasks could become without the timely services of these men and women. At Taskbob, we are proud of the team of servicemen we have on board and the #NayeDost campaign is our way of thanking them and extending an arm of friendship for being there for us when we need them the most."
Taskbob has been providing home services in Mumbai through its mobile application and a team of certified servicemen who include electricians, plumbers, drivers and cleansing personnel.
The video can be viewed at https://www.youtube.com/watch?v=ti3HF585fGY