Top Story


Home >> Industry Briefing >> Article

Taskbob celebrates its servicemen this Friendship Day

Font Size   16
Taskbob celebrates its servicemen this Friendship Day

Leading up to Friendship Day (August 1), Taskbob, Mumbai based on-demand instant home service provider app has found a unique way of thanking their servicemen and acknowledging their contribution. Taskbob released a video #NayeDost that showcases the daily lives and difficulties of servicemen who help customers ease the burden of chores.

The video was released on Saturday, July 25 through social media and instantly hit the emotional quotient of Mumbaikars. People on social media appreciated the thought behind the gesture of Taskbob in expressing their gratitude for their servicemen. The video saw a large number of people responding to the Taskbob #NayeDost campaign on social media and thanking the servicemen for their help and support. The video also kicked off a number of interesting conversations on Twitter and Facebook on lives of these servicemen.

Speaking about the thought behind the campaign, Aseem Khare, CEO and Founder, Taskbob said, "Our vision has always been to create happy households for our consumers with hassle free services which would not have been possible without our skilled servicemen. We often don't realise how difficult our routine tasks could become without the timely services of these men and women. At Taskbob, we are proud of the team of servicemen we have on board and the #NayeDost campaign is our way of thanking them and extending an arm of friendship for being there for us when we need them the most."

Taskbob has been providing home services in Mumbai through its mobile application and a team of certified servicemen who include electricians, plumbers, drivers and cleansing personnel.

The video can be viewed at


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business