‘Dear Zindagi’ in association with Tinder will now help viewers navigate modern relationships and romance. Recently, Red Chillies Entertainment released a video, featuring Alia Bhatt as Kaira who engages in banter with her best friend about, modern relationships.
Speaking about the video, Gauri Shinde, Director of the upcoming film ‘Dear Zindagi’ said, “Alia’s character in the film is one with which the youth will instantly connect and relate to. The situations she faces, people she meets and her attitude to love and relationships is reflective of the way norms in our society are evolving today – the film deals with love and relationships in the time of Tinder. This collaboration is, therefore, perfectly synergistic.”
Talking about the association, Venky Mysore, CEO, Red Chillies said, “It’s incredible how social media can enable simplified and effortless communication. In our film Dear Zindagi, Alia plays the role of a young and budding cinematographer, and the hurdles she faces in her personal life are very relatable to the youth today. Tinder is undoubtedly one of the most trending dating platforms and we are happy to associate with the platform.”
Taru Kapoor, Head – India, Tinder resonates with them, “Tinder in India has grown rapidly and has become the de-facto platform for millennials to meet new people and forge meaningful connections. With just a swipe right you may find a date, meet your new best friend, befriend someone who shares your interests or even find your special someone. With Tinder the possibilities are endless! We’re thrilled to partner with Dear Zindagi to offer our users a unique, engaging and relevant experience. Tinder has always been about connecting like-minded individuals and this collaboration is yet another demonstration of our commitment to give our users an engaging experience.”
The makers have also just announced Bhatt's presence on Tinder as her character ‘Kaira’ from her latest film ‘Dear Zindagi’. Tinder will also start a contest that would give the users a chance to Swipe Right for the chance to meet Bhatt in person at a unique Tinder-themed party.