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IndustryBriefing Suvarna to be rechristened as 'Star Suvarna'

Suvarna to be rechristened as 'Star Suvarna'

Author | exchange4media News Service | Tuesday, Jul 19,2016 7:58 PM

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Suvarna to be rechristened as 'Star Suvarna'

Suvarna, the Kannada General Entertainment Channel of Star Network is all set to be rechristened as Star Suvarna under the Star Network umbrella.

The 9-year-old Suvarna will be re-branded as Star Suvarna from the 25 July, 2016 and will reflect the distinctive culture and traditions of Karnataka through its differentiated content.

The channel takes its legacy forward with the new brand philosophy – ‘Sambandagal Hosa Spandana’. (The new rhythm of relationships). All the shows will reflect this new brand philosophy.

With the re-branding the channel is all set to launch ‘Hara Hara Mahadeva’ which is the biggest show in Indian Regional Television.

The content offering will further see a ramp up with bigger investments across genres – Fiction, Non Fiction and events further to the launch of ‘Hara Hara Mahadeva’ the channel plans to launch an array of new shows, two weekend non-fiction shows and a new fiction show are lined up to launch in the next few weeks.

A new team of experts has been roped in to ensure the production values and making of the shows are of impeccable standards.

Ashok Namboodiri, Business Head, Star Suvarna said, “Suvarna has always offered differentiated and innovative content to the Kannada viewers. With the new brand name and proposition, we plan to significantly scale up our offerings which will be on par with international standards. As we enter this new phase, we will continue to delight our consumers with new stories and new programs that will redefine general entertainment.”

July 25 will also see the brand change of ‘Star Suvarna Plus’ – the Kannada movie channel of Star Network. This channel is a unique combination of Movies and Sports. The channel will continue to showcase national level sporting events like Star Sports Pro Kabbadi League in Kannada

A 360 degree marketing plan has been rolled out to establish the new brand logo and identity while also building up the launch of ‘’Hara Hara Mahadeva’’. Key mediums of communication are TV, Print, Radio, Outdoor and Digital. This is one of the biggest marketing roll out ever in the Kannada Entertainment space.

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