Star Plus launched Dance+ with the promise of showcasing superlative dancing. As a part of the launch campaign the channel gave viewers an immersive experience into the Dance+ stage and performances using the YouTube 360 feature.
YouTube 360 serves up videos that give you a complete 360 view of the content simply by moving and rotating the device on which the video is being viewed.
Click to watch the video: https://www.youtube.com/watch?v=wfCfXe3JqIw
This is the first time in India that a brand has used the YouTube 360 feature to showcase video content to connect with their audience. The one minute long video showcased some of the Dance+ performances, giving viewers a chance to see the entire set, stage, audiences and judge Remo D Souza by a simple rotation of their mobile device. The video garnered more than half a million views within a few hours of launching and prompted viewers to actively share it on social media.
A Star spokesperson said, “At Star Plus we take pride in being ahead of the curve in all our marketing endeavours. We felt this was a great innovation in the digital space and wanted to be the first to use this to bring alive the superlative experience of Dance+ for our viewers.”
The Dance+ 360 video also featured on YouTube's 360° Global Channel for the most popular and compelling virtual reality videos among the likes of Star Wars and Nike.