Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

STAR Maa to launch Bigg Boss with Junior NTR as the host

13-June-2017
Font Size   16
Share
STAR Maa to launch Bigg Boss with Junior NTR as the host

In line with its commitment of “SarikothaUttejam”, STAR Maa is all set to bring the reality showBigg Boss, to its viewers,with Junior NTR as the show host. This is Junior NTR’s first foray into television. NTR will play acrucial role in being the only link between the audience and around a dozen celebrities who will be placed inside a locked house.

“Television is one of the biggest mediums for entertainment. When I was approached by Star Maato host Bigg Boss, the biggest ever show on Telugu television, I was intrigued by the challenge. I believe that the show will be a game changer,” said NTR.

Alok Jain, Business Head of Star Maa, said, “We are extremely excited to launch Big Boss, the biggest reality show in the world, for the first time in this market. This is in line with our ambition to entertain and provide Telugu audiences with the best content ideas from across the globe. With Junior NTR, one of the most popular and revered Telugu stars as the host, we look forward to engage a diverse spectrum of viewers. On the show, our endeavour will be to continuously innovate keeping in mind the sensibilitiesof this market. This will be an experience unlike any seenon Telugu TV before.”

Over the last few months, Star Maa has started reshaping its programming strategy and business approach and has launched many new shows, garnering new viewers and reach. This has resulted in a very positive consumer response. “Bigg Boss is the most significant step we are taking to drive our growth further,” Jain added.

Tags STAR Maa

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands