In line with its commitment of “SarikothaUttejam”, STAR Maa is all set to bring the reality showBigg Boss, to its viewers,with Junior NTR as the show host. This is Junior NTR’s first foray into television. NTR will play acrucial role in being the only link between the audience and around a dozen celebrities who will be placed inside a locked house.
“Television is one of the biggest mediums for entertainment. When I was approached by Star Maato host Bigg Boss, the biggest ever show on Telugu television, I was intrigued by the challenge. I believe that the show will be a game changer,” said NTR.
Alok Jain, Business Head of Star Maa, said, “We are extremely excited to launch Big Boss, the biggest reality show in the world, for the first time in this market. This is in line with our ambition to entertain and provide Telugu audiences with the best content ideas from across the globe. With Junior NTR, one of the most popular and revered Telugu stars as the host, we look forward to engage a diverse spectrum of viewers. On the show, our endeavour will be to continuously innovate keeping in mind the sensibilitiesof this market. This will be an experience unlike any seenon Telugu TV before.”
Over the last few months, Star Maa has started reshaping its programming strategy and business approach and has launched many new shows, garnering new viewers and reach. This has resulted in a very positive consumer response. “Bigg Boss is the most significant step we are taking to drive our growth further,” Jain added.