Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Star Jalsa ropes in Ideazfirst-Cabrand to promote serial 'Isti Kutum'

01-August-2013
Font Size   16
Star Jalsa ropes in Ideazfirst-Cabrand to promote serial 'Isti Kutum'

Star Jalsa, the Bengali GEC from Star TV, undertook an outdoor branding and promotion exercise in Kolkata to promote the special episodes covering the wedding of the lead character, Baha, in its serial ‘Isti Kutum’. The episodes were telecast from July 22, 2013 onwards.

Star Jalsa appointed Ideazfirst-Cabrand to provide 100 taxis with branding and floral decoration to convey the feeling of wedding as well as portraying that all Kolkatans are attending the wedding of Baha.

During the outdoor campaign, these specially branded and decorated taxis were available for hire and were taking passengers as usual and reaching out to every nook and corner of the city.

Cabrand.in is a brand owned by Ideazfirst. Launched in March 2013, the company’s objective is to offer innovative and interactive outdoor advertising medium which has better RoI, is measurable and comparatively cost effective.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...