ESPN Star Sports has announced that Star Cricket will unveil a brand new presentation of the upcoming India-England cricket series in Hindi.
To build up this offering, the sports broadcaster has lined up a list of experts who will do commentary as well as studio analysis on every match day. The list includes Kapil Dev, Ramiz Raja, Navjot Singh Sidhu, Saurav Ganguly, Arun Lal and Ayaz Memon, among others. Star Cricket’s presentation/ production will be based on the theme – ‘Jo baat Hindi mein hai, kissi aur mein nahi.... Dekhiye India vs. England 15 Nov se Hindi mein sirf Star Cricket par’.
Sanjay Gupta, COO, STAR India, commented, “This is the need of the hour. 85 per cent of the core cricket viewers prefer to watch Hindi content on TV. By providing world class Hindi presentation and commentary we believe this will significantly increase the involvement with the game and have a positive impact on viewership.”
Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India, said, “We already have lined up an impressive array of cricket experts who we feel will provide a sharp, incisive and engaging view of the game. Viewers who are keen to watch the action with English commentary can catch the action on Star Sports or Star Cricket HD.”
The upcoming India-England series will be broadcast by ESPN Star Sports beginning November 15, 2012. The series involves four Test matches, two T20 matches and five ODIs.