Top Story


Home >> Industry Briefing >> Article

Sportzlive appointed as official Marketing & Sponsorship Partner for the Indian Badminton League

Font Size   16
Sportzlive appointed as official Marketing & Sponsorship Partner for the Indian Badminton League

In view of the recent announcements regarding the second season of the Indian Badminton League (IBL), Badminton Association of India (BAI) announced the appointment of Sportzlive, a full service sports management and marketin?g firm, as its official marketing and sponsorship partner for the oncoming season of Indian Badminton League.

This gives a mandate to Sportzlive to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the Indian Badminton League.

Sportzlive primarily focuses on investing and creating Sports IPR in the Indian Sub-Continent and its key promoters, Gaurav Bahal and Atul Pande, bring with themselves more than 25 years of collective sports and media experience to the company.

Indian Badminton League will recommence its journey from January 02, 2016 and will last till January 17. It will feature six franchisee teams across India who will beef up their teams with a mix of Indian and international badminton players. The player auctions have been scheduled for the November 20, 2015.

Announcing the appointment, Dr Akhilesh Das Gupta, President, BAI said, “As we move towards launching IBL season 2, we are enlisting the support of professionals to help us make the league a success. Sportzlive with its experience of sports management and marketing will help us achieve our objectives. We believe IBL is poised to become a prime property in the Indian broadcasting and digital space.”

Speaking on the occasion, Atul Pande, Chairman, Sportzlive said, “We at Sportzlive are privileged to partner with BAI and IBL. We believe the property has great potential to become one of the flag bearers in the Television arena. Badminton is second most monetised product in India in terms of product sales and there is no reason why it can’t be big on TV. Under Dr Dasgupta’s able leadership, Indian badminton players are now amongst the best in the world, and that should also translate to better viewing and higher revenues for the federation.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video