Going beyond simply being curators of good music, Sony MIX and Sony ROX HD have committed themselves to raising the bar by facilitating the creation of great music. The music cluster of Sony Pictures Networks India (SPN) is all set to launch Indian Music Lab | Artist of the month, that will serve as a platform for next-gen singers to showcase their versatile talent. The property will kickstart on World Music Day on June 21 and will promote 12 emerging singers over the course of one year, on both the channels.
In collaboration with Indian Music Lab – a new music initiative, this pioneering offering by SPN provides a platform and an opportunity for upcoming singers to train under experienced artistes and turn their ambitions into reality. To give a headstart to emerging talent from the country, Sony MIX and Sony ROX HD will showcase one singer-artist every month with two of their original compositions airing on both the channels.
The first artist to showcase his talent on the platform would be Shikhar Kumar, with two original compositions ‘Ibaadat’ and ‘Mannat ka Dhaaga’. Other artists to be featured are: Sachin Dave, Hansadhuti Kundu, Ashwani Bisoya, Nimit Luharuka, Aashima Mahajan, Alan, Kevin, Prashant, Neha Chauhan, Anurag Puranik and Manveer Sood.
Neeraj Vyas, Senior EVP & Business Head – Hindi Movies and Music Cluster and SONY SAB, SPN said: “Sony MIX & Sony ROX HD are among the preferred music channels in the country. Music has always occupied a central place in the hearts of Indians, but a lot of talent in this field is hidden and unexplored. In collaboration with Indian Music Lab, we are expanding our vision of making our music cluster a holistic platform to nurture next-gen talent and original music content. We feel privileged to launch this new initiative and promote India’s rich music culture.